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YOUR SERVICE BUSINESS NEEDS EMAIL MARKETING

Image of emails flowing out of a laptop.

Most people use email daily, and they check their inboxes everywhere, and often.  Mobile devices have increased the number of times people check their email in a day. Our email inboxes are checked on average up to 20 times per day and it is usually the first thing we look at soon after we wake up. 

Email marketing provides a reliable form of communication between your service business and your customers & potential customers. It’s a cost-effective solution to get new leads, and new customers and stay in touch with existing customers because the inbox is visited by them numerous times a day, every day.

Think of email marketing as one of the most powerful tools to jump-start your service business and take it to the next level. It’s effective, it’s affordable, and it works.

Let’s look at some of the statistics:

  • According to, 2021 email user numbers are expected to grow to 3 billion
  • (Radicati Group).
  • 66% of businesses surveyed say they use email marketing to “promote their businesses or communicate with leads and/or customers.”
  • 59% of consumers say that marketing emails can directly influence their purchasing decisions.
  • 91 percent of US adults like to receive promotional emails from companies they do business with. (MarketingSherpa)
  • Email has a click-through rate of 3.71% across all industries and an average open rate of 22.86%. Additionally, the unsubscribe rate, on average, is 0.21%.
  • Email is the marketing channel most consumers say they want businesses to use to communicate with them.

Email marketing remains one of the most effective methods of getting your content in front of the people who want it most.

EMAIL MARKETING IS EFFECTIVE IF DONE RIGHT

You might be saying to yourself: “Most of the marketing emails I get end up in “SPAM” or “Promotions” folders and I never look at those!” 

While business owners acknowledge the importance of email marketing in general, only 60% think their own email marketing strategies are “effective” or “very effective,” and 26% say it’s either “ineffective” or “very ineffective.”

Corporations also fall short by tirelessly sending out emails, with 78% of recipients claiming to have canceled their subscriptions due to the bombardment of mail they receive.

This is where small service companies have an advantage.  If done right, email marketing is very effective for small businesses because you can personalize your emails, provide beneficial content and create relationships. 

But maybe you’ve heard that social media is far more effective at reaching your prospective customers.  Is this true?

EMAIL vs. SOCIAL MEDIA

  • Email is almost 40 times more effective than Facebook, and Twitter combined in helping your business acquire new customers. (McKinsey)
  • 92% of web users have an email account which means that practically everybody has an email, unlike with social media where not everyone has opened up an account.
  • According to McKinsey & Company, Email marketing is 40 times more effective as compared to social media.
  • The speed of purchase is 3 times faster compared to social media
  • Marketing Sherpa suggests that around 60% of consumers have subscribed to a brand’s promotional newsletters, messages, and deals compared to just 20% following brands on social

Despite these impressive numbers, companies are still focusing more of their marketing budgets on social media although it only has an engagement rate of .58%.

BENEFITS OF EMAIL MARKETING

When we want a burger fast and cheap we automatically think of Mcdonald’s.  When we want to buy some new jogging shoes Nike pops into our head.  This is because these large corporations spend billions in keeping their brand in front of us constantly.

If done right, email marketing is a great way to develop your brand identity because it gives you a direct line to the email inboxes of your customers or potential customers. Once you understand how to use email marketing effectively, you’ll have an edge over your competitors.

Email marketing will also help you create strong relationships with your customers.  You can use it to get feedback, send promotions & discounts, let them know how much you appreciate their business and ask for referrals. 

When you run your own service business, your goal is to be seen as an expert in your industry. Email marketing can be a very effective way to let your customers and potential customers know that you are a trusted professional in the community. Emails are a great way to get customers to visit your website. 

EMAIL MARKETING WILL GROW YOUR BUSINESS

As a service-based business owner, email marketing is the answer to bringing in a steady flow of leads and new customers while still doing the work that brings in the money.  Now you don’t have to take valuable time out of your busy working day to try and find new business.  With email marketing, you can implement effective marketing strategies any time of the day or night.  Once you’ve created an effective strategy you can put it on auto-pilot and let the emails go to work for you! 

Yes, email marketing is the most effective marketing strategy for bringing in new leads, and new customers, creating a brand and keeping the customers you have.  It is the only way a service-based business can bring in a steady flow of new business without stopping the work that brings in the money.  And with a potential ROI of up to 4400%, it is the most cost-effective way to grow your service-based business!

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